Former Florida Gov. Jeb Bush (R) unveiled a series of broadsides against GOP presidential rival Donald Trump on Wednesday morning, including one labeled a "strikingly personal attack" by Time magazine.
It was only the latest in what has been an increasingly nasty back and forth between the two Republican heavyweights — an open feud that has bordered on the bizarre this week alone.
Bush's Wednesday salvo was released in the form of a quiz titled, "Which candidate are you?" His campaign said it was promoting the interactive ad on Facebook and "targeting people who like pages related to Donald Trump."
The quiz started with generic policy questions highlighting the real-estate magnate's past deviations from Republican Party orthodoxy.
Trump has previously taken credit for his rivals sinking in the polls after criticizing him, saying he was "greatly honored by that." He suggested to ABC that Bush's campaign was already tanking for that very reason.
"So far everybody who has attacked me has gone down. Let's see what happens here," he said. "You look at Jeb, and you see what he's doing. And it's sort of an interesting thing — I think he had probably no choice. It's probably going to now stop because it seems to be backfiring on him, based on the polls."
The all-out war between Jeb Bush and Donald Trump is reaching bizarre new heights
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